You look at your analytics and hang on for the hordes of visitors to arrive.
Lots of time later, and your guest blogging endeavors have failed to obtain some traction.
Does it sound familiar?
The trouble with guest blogging is it is not a magic bullet for blog growth.
And several of your guest posts will fade into obscurity, simply to collect dust on someone else’s blog.
But the truth is that it does not have to be that way.
Today, I’ll teach you the way to obtain a competitive advantage over some other guest bloggers that are vying for exactly the same attention that you are.
You’ll discover ways to make your written content stand out, easy methods to select the proper sites to help and how to get more customers.
You will also learn four blog post sorts that will dramatically increase the visibility of yours.
Ready? Let us plunge in!
Where most guest bloggers go wrong (and what happens if you obtain it right)
Seven smart ideas to get your approach from shaky to rock solid
Four types of blog posts which will help make you an instant hit
Where many guest bloggers go wrong (and what happens when you get it the right way) Guest blogging is hard work, right?!
It will take a, dedication, effort, and time smart strategy to create the magic happen.
And which doesn’t mean you need to drop out.
It’s not difficult to produce a few guest posts and fast jump to the conclusion that you have wasted your time.
Here is what you need to ask yourself:
Exactly why did not it work? And just how can I adjust the strategy of mine to succeed?
So what happens if you get your guest blogging strategy right?
Guest blogging took Buffer from zero to 100,000 customers, but what about those individuals that aren’t operating a software company?
Elna Cain went from 0 to a full time freelance writing money, while just working part-time. And that happened in under a year, partly thanks to writing guest posts for totally free.
And back when we first launched UK Linkology a several years back, I spent a few days writing for some other blogs each month.
The result? We strike five figures per month in about 5 weeks, largely due to guest posting on the websites that our target customers visited.
These sites didn’t send us much traffic, however, they did send us super engaged visitors which eventually became clients, who stayed with us for many years.
(Note: UK Linkology is the company I used to work at, and also left to concentrate on blogging full-time, and then returned as a co-founder last year).
And now you know what can occur when guest blogging is done right, we need to take a closer look at just what you need to accomplish to create the magic happen!
7 smart ideas to take the strategy of yours from shaky to rock sound Some of these tips are fast to execute, and others take more hours & a few added tools.
But most of them will help you develop a stellar strategy to have your guest posting efforts to the next level.
Tip #1 – Contribute to websites that are not a misuse of your time
Here is the deal:
The majority of blogs you could contribute to aren’t well worth your time since they don’t obtain an engaged audience.
So how do you find blogs really worth contributing to?
You need to vet each blog so when you are wondering “should I pitch them on a guest post idea?” contemplate these questions:
Do they’ve an engaged audience? Comments are an excellent warning but pay close attention to quality – a ton of spam comments are a red flag.
Do they reply to comments? This’s an indicator that the blog owner cares about engaging with the audience of theirs, and the blog is active.
Do they adequately share their own content? If they don’t set time into sharing their own content, they probably will not spend time that is much sharing yours.
Does my best audience align with this particular blog? You need to experience an “ideal audience” that you want to reach, and the blogs you contribute to should speak to that exact same audience.
Do they offer a link and writers credit to their blog/landing site within an author bio? You’ll put a lot of effort into creating content, so the minimum you must find is a byline with a link directlyto the site of yours.
Do they have the risk to get website traffic or are merely there too many distractions? Too many distractions could mean they won’t refer so much traffic as a blogging site with an ultra clean layout. Some of these sites remain worth being a part of because they have engaged audiences and provide great social proof. Without a doubt they’ll send you less traffic, but the quality is essential also.
At first, you will probably find you need to contribute to smaller sized blogs. Because larger blogs sometimes obtain samples of posts you’ve written for other sites.
Not generally, but from time to time.
Tip #2 – Use guest blog posts to establish the email list of yours In your author bio, you need to actually link to a landing page where people are able to download your lead magnet. And in case you have multiple lead magnets, use whichever is the most relevant. Now that you have read through this far, has that stirred your views in any way? guest-post-death-of-a-soul-on-campus More hints https://iguestblog.com is a massive area with many more sub-topics you can read about. Yes, it is correct that so many find this and other similar subjects to be of great value. A lot of things can have an effect, and you should widen your scope of knowledge. So what we suggest is to really try to discover what you need, and that will usually be determined by your circumstances.
The concluding talk will solidify what we have revealed to you up to this point.
Don’t do what I did when I first began and simply connect to my homepage (which didn’t have an opt in form at the time), along with sometimes my Twitter account. *face palm*
To start you’ll need:
A lead magnet
A landing page
An email provider
Here’s an example of my author bio on SmartBlogger (Formerly Boost Blog Traffic):
SmartBlogger Blogging Wizard
The primary link goes to this particular landing page, in which readers can download every one of the checklists and publications I offer for free to my subscribers.
The page looks something like this (at the time of publishing this blog post, I make changes every so often):
I widely used LeadPages* to generate this particular landing page – and this did not take long to do (LeadPages is a paid service that requires month payment).
Though you will find a number of other tools you can use for this particular, check out my posting on landing page plugins for WordPress to learn more.
So what about your lead magnet?
The best lead magnets tend to be the ones that solve specific problems.
Mine is pretty broad, but I have gone more for overall value.
Do you need to write a massive ebook or create 15+ guides? Nope!
You might do a checklist, template, a collection of something or maybe energy else.
Once it is ready, you are able to host it using a tool as Dropbox. After that allow it to be easy for your subscribers to access download by incorporating a back link to the confirmation page & your welcome email.
Sue Anne Dunlevie wrote a great post outlining all you have to grow your list by using guest blogging – pick the post here.
Tip #3 – Connect before you pitch Blog editors get huge pitches from people they don’t understand.
So your pitch may be the best in the world, though it’s virtually no guarantee that you’ll land that guest posting opportunity.
Effectively, a terrific pitch helps, do not get me wrong. But would not you would like to do everything you might to land the opportunity?
Here is the solution:
Everyone is a lot more likely to respond in a beneficial way to people they recognize.
This could be as easy as:
Sharing content (and tagging the blogger)
Commenting on blog posts
Replying to social media statuses
Replying to email newsletters These are just the basics, and in case you are wanting to connect with A-listers in the niche of yours, you’ll need to get creative. Ana Hoffman’s post on “11 Memorable Ways To Gain An Influencer’s Attention” is an excellent place to begin.
But often than not, the best method to associate with somebody is to go in the inbox of theirs as Jason Quey discusses in his post on influencer marketing lessons.
For some, this is often as simple as doing a discussion by replying to a blogger’s email newsletter.
Do not ask them to do anything, or maybe pitch them – just engage them in conversation.
This’s precisely how Ryan Biddulph of Blogging From Paradise initially connected with Chris Brogan. And it led to all types of things which is excellent as testimonials and shares of his products.
The other reason why connecting first is a great idea is because it causes you to have to know the blogger that you’ll inevitably pitch.
You’ll gain a deeper understanding of the types of subjects they publish and also how they create.
So, you are able to make use of most of this specific understanding that you have established when you ultimately send them a pitch.
When you eventually write your pitch – it is going to be far better.
When you are ready to pitch, I suggest you check out this specific post by Karol K. He interviewed 11 blog editors about the most effective pitches they’ve previously received as well as pulled out some good conclusions.
Tip #4 – Reply to every comment To a lot of us, that is now almost 2nd nature before now.
But it’s essential because when someone has taken enough time to leave a significant comment, it’s only appropriate to reply if and then thank them. Better yet, contribute to the discussion and keep it going.
Even if you end up leading to a blog in which the owner doesn’t react to comments – you ought to.
Blog comments are a great way to find out from your audience, gain feedback and learn more about them better.
When it relates to publishing guest posts, 1 of the pet peeves of mine is if the guest blogger does not reply to comments.
In case that takes place, they won’t get one more opportunity to contribute to the blog of mine.
Tip #5 – Advertise your guest post as you would any other posting on your own personal blog Don’t simply go out of it as much as the blogger to push all of the traffic to your post, or share it on Twitter the moment in addition to assume that is enough.
Because that isn’t sufficient to get the results you would like.
I have seen some bloggers land a great guest blogging business opportunity and barely promote their post at all.
And confident, the full idea of guest blogging is to help you get to a larger market. But when you contribute an article to a more popular blog, the normal promotional efforts of yours are going to have a far larger impact.
So use each marketing method you are able to – the personal network of yours, influence marketing, niche bookmarking websites, email outreach, social media and the majority of the typical things.
Check out my major traffic generation tips article and developed your own promotional checklist. There’ll most likely be some niche specific tactics you can use as well.
And be sure to give some thought to promotion while you’re setting up your guest posts, even when you’re coming up with topic suggestions to pitch.
You might also try searching the blog’s URL in a tool like Buzzsumo to get a sense of which topics get most shares.
Tip #6 – Let the world know The person you can help as well as The way your guest post will clearly show your author bio below it, so you need to be sure it sends the appropriate message.
For instance, if you are attempting to get freelance writing customers and also you don’t mention it in your bio, you’ll struggle to land new clients.
I’ve employed a plenty of writers for a number of projects throughout the years, as well as one of the primary methods I have discovered them is because I’ve read through a few of their posts first, and spotted they offer freelance writing providers in the author bio of theirs.
A great illustration for freelance writers is David Hartshorne’s author bio on WP Superstars:
David Hartshorne Author Bio
Quickly you are able to see David offers freelance writing services, as well as he caters to small businesses and solopreneurs.
He mentions WHO he is able to help, HOW he is able to help them, and the specialty of his for good measure.