You look at the analytics of yours and wait for the hordes of visitors to arrive.
Many days later, and your guest blogging efforts have didn’t gain any traction.
Does it seem familiar?
The issue with guest blogging is it isn’t a magic bullet for blog growth.
And some of your guest posts will fade into obscurity, simply to gather dust on someone else’s blog.
although the simple truth is that it does not have to be that way.
Today, I’ll teach you the way to achieve a competitive advantage over some other guest bloggers that are vying for the identical attention that you are.
You’ll learn how to make your content stand out, how to select the proper websites to contribute to as well as how to get extra clients.
You will also discover four blog post sorts that will significantly increase the visibility of yours.
Ready? Let’s plunge in!
Where the majority of guest bloggers go wrong (and what happens if you get it right)
7 smart tricks to take the strategy of yours from shaky to rock solid
Four types of blog posts that will help make you an instant hit
Where many guest bloggers go wrong (and what takes place when you obtain it the right way) Guest blogging is really hard work, right?!
It takes a, dedication, effort, and time smart strategy to make the magic happen.
And that does not mean you should throw in the towel.
It is not hard to write a few guest posts and also quickly jump to the conclusion that you have wasted your time.
Here’s what you have to ask yourself:
Why did not it work? And how can I adjust my strategy to succeed?
So what happens when you get your guest blogging strategy right?
Guest blogging took Buffer from zero to 100,000 clients, but have you thought about those individuals that are not running a software company?
Elna Cain went from zero to a full time freelance writing money, while only working part-time. And that happened in under a year, partly because of writing guest posts for totally free.
And returned when we first launched UK Linkology a several years back, I spent a number of days writing for some other blogs every month.
The outcome? We strike five figures a month in roughly 5 weeks, mostly on account of guest posting on the sites that our target customers visited.
These sites did not send us much traffic, but they did send us very engaged visitors that ultimately became clients, who stayed with us for a long time.
(Note: UK Linkology is the company I previously used to work at, and left to focus on blogging full time, then returned as a co-founder previous year).
Now you understand what can occur when guest blogging is done correctly, we need to take a better look at precisely what you need to accomplish to create the magic happen!
7 sensible tricks to take the approach of yours from shaky to rock sound Some of these tips are swift to execute, and others take more time & a few added resources.
But most of them will help you develop a stellar method to have your guest posting initiatives to the new level.
Tip #1 – Contribute to sites which aren’t a misuse of your time
Here’s the deal:
The vast majority of blogs you could contribute to are not worth the time of yours since they don’t obtain an engaged audience.
So how do you find blogs really worth contributing to?
You have to vet each blog so when you’re wondering “should I pitch them holding a guest post idea?” contemplate these questions:
Do they have an interested audience? Comments are an excellent warning but pay attention to quality – a ton of spam comments are a red flag.
Do they reply to comments? This’s an indication that the blog owner cares about engaging with the market of theirs, and the website is active.
Do they sufficiently share their personal content? In case they do not set time into sharing their own content, they probably will not invest time which is much sharing yours.
Does my best audience align with this blog? You need to have an “ideal audience” that you want to reach, and the blogs you contribute to must speak to that exact same audience.
Do they offer writers credit & a link to their blog/landing page within an author bio? You will set a considerable amount of effort into composing content, so the minimum you need to find is a byline with a link directlyto the site of yours.
Do they’ve the risk to generate traffic or are there too many distractions? Too many distractions could mean they will not refer so much traffic as a blog with an ultra-clean layout. Some of these sites continue to be worth adding to because they’ve engaged audiences and provide great social proof. Sure they will send you much less traffic, however, the quality is essential also.
To begin with, you might find you need to contribute to smaller sized blogs. Since larger blogs sometimes ask for samples of posts you’ve written for other websites.
Not generally, but from time to time.
Tip #2 – Use guest posts to build your email list In the author bio of yours, you should actually link to a landing page where readers are able to download your lead magnet. Or in case you have a couple of lead magnets, use whichever is the most relevant. The above really only just starts to scratch the surface of what is available concerning guest post christian blog navigate to these guys https://iguestblog.com. Take a look at what is happening on your end, and that may help you to perfect what you need. The most innocuous specifics can sometimes hold the most crucial keys as well as the greatest power. The best strategy is to try to envision the effects each point could have on you. But let’s keep going due to the fact we have some excellent tips for you to give considerable attention.
Do not do what I did when I began and simply link to the homepage of mine (which didn’t offer an opt-in form at the time), along with sometimes my Twitter account. *face palm*
To get started you’ll need:
A lead magnet
A landing page
An email provider
Here is an instance of my author bio on SmartBlogger (Formerly Boost Blog Traffic):
SmartBlogger Blogging Wizard
The main link goes to this landing page, where readers can download every one of the checklists and publications I offer for free to the subscribers of mine.
The page looks something this way (at the time of publishing this blog post, I make changes every so often):
I used LeadPages* to develop this particular landing page – and this did not take long to do (LeadPages is a paid service that will require a monthly payment).
Although you can find a lot of other equipment you are able to apply for this particular, check out my blog post on landing page plugins for WordPress to study much more.
So what about your lead magnet?
The top lead magnets tend to be sandals that solve specific problems.
Mine is fairly broad, but I have gone more for overall value.
Do you have to write an enormous ebook or even create 15+ guides? Nope!
You could do a checklist, template, a collection of something or maybe energy else.
Once it’s ready, you can host it using one tool as Dropbox. After that allow it to be simple and easy for your subscribers to print on download by incorporating a hyperlink to the confirmation page & your welcome email.
Sue Anne Dunlevie wrote a great post outlining all you have to grow your list by using guest blogging – find the post with these.
Tip #3 – Connect before you pitch Blog editors obtain countless pitches from people they do not know.
So the pitch of yours could be the very best in the planet, although it is no assurance that you will land that guest posting opportunity.
Well, a terrific pitch helps, do not get me wrong. But wouldn’t you wish to do everything you might to land the opportunity?
Here is the solution:
Individuals are a lot more prone to react in a positive way to folks they recognize.
This might be as simple as:
Sharing content (and tagging the blogger)
Commenting on blog posts
Replying to social media statuses
Replying to email newsletters These’re just the basics, and in case you’re wanting to connect with A-listers in your niche, you’ll need to get creative. Ana Hoffman’s post on “11 Memorable Ways To Gain An Influencer’s Attention” is a great place to start.
But more often than not, the best method to connect with somebody is to travel in their inbox as Jason Quey discusses in the blog post of his on influencer marketing lessons.
For many, this is often as straightforward as engaging in a conversation by replying to a blogger’s email newsletter.
Don’t ask them to do anything, or maybe pitch them – only engage them in conversation.
This is exactly how Ryan Biddulph of Blogging From Paradise initially associated with Chris Brogan. And it led to all types of excellent things as shares and testimonials of the products of his.
The other good reason that connecting first is a good idea is since it causes you to have to understand the blogger that you will inevitably pitch.
You will gain a deeper understanding of the kinds of things they publish and also the way they write.
So, you can utilize most of this understanding that you’ve built up when you eventually send them a pitch.
And when you ultimately write your pitch – it is going to be much better.
When you are prepared to pitch, I suggest you look at this particular article by Karol K. He interviewed eleven blog editors about the best pitches they have previously received and pulled out some solid conclusions.
Tip #4 – Reply to each and every comment To a good deal of us, this has become almost 2nd nature before now.
however, it is essential because when someone has taken the time to leave a significant comment, it’s just appropriate to reply if simply to thank them. Better yet, contribute to the discussion and keep it going.
Even in case you wind up leading to a blog where the owner doesn’t react to comments – you ought to.
Blog user feedback are a good way to find out from the audience of yours, gain feedback and get to know them better.
When it pertains to publishing guest posts, one of my pet peeves is once the guest blogger doesn’t reply to comments.
If that takes place, they won’t get an additional opportunity to contribute to the blog of mine.
Tip #5 – Advertise your guest post as you would any other post on your own personal blogging site Don’t simply leave it approximately the blogger to get all of the traffic to the post of yours, or share it on Twitter the moment and think that’s enough.
Because that is not enough to get the results you desire.
I have seen some bloggers land a good guest blogging business opportunity and barely promote the post of theirs at all.
And sure, the whole idea of guest blogging is helping you get to a larger audience. But when you contribute an article to a more popular blog, the usual promotional efforts of yours are going to have a much larger impact.
So use every promotional approach you can – the personal network of yours, influence marketing, niche bookmarking sites, email outreach, social networking and most of the typical stuff.
Check out my big traffic generation tips post and created your own promotional checklist. There’ll probably be some niche specific tactics you are able to use as well.
And be sure to consider promotion while you are planning your guest posts, even when you are coming up with topic suggestions to pitch.
You could also try searching the blog’s URL in something as Buzzsumo to get an idea of what topics get the most shares.
Tip #6 – Let the world know Who you can aid and The way your guest post will show your author bio below it, for this reason you need to be sure it sends the appropriate message.
For example, in case you are trying to get freelance writing clientele and also you don’t mention it in your bio, you will find it difficult to land new clients.
I have hired a lot of writers for various projects over the years, and one of the primary methods I’ve observed them is since I’ve read a small number of the posts first, and spotted that they offer freelance writing services in their author bio.
An excellent illustration for freelance writers is David Hartshorne’s author bio on WP Superstars:
David Hartshorne Author Bio
Quickly you are able to find that David offers freelance writing services, as well as he caters to solopreneurs & small businesses.
He mentions WHO he is able to help, HOW he can help them, and his specialty for good measure.