The topic for discussion today is all about what to refrain from doing in terms of seo (SEO). I would name this short article The Do’s & Don’ts of Search engine optimization, but I figure at this stage you know what to accomplish. I’ve dedicated many articles which are dedicated to what you should ‘DO’. Just check my articles “SEO Basic’s for the Dummy” or “Dominate the major search engines” or “The Art of Keywords” to understand how to proceed. Or perhaps read this article and ‘DO’ the opposite of the things ‘not’ to do.
The things which I will speak about in this post are as to what is known as in Seo Rank Checker. What’s been talked in the past articles are whatever we call “white hat” For more information on “white hat” strategies, reference some of the articles above. Out of this point on, it’ll talk about “black hat” strategies.
What’s this mysterious “black hat” SEO strategies? Is it the latest fashion trend? No it’s not just a fashion trend in any way. Should I get it done? Will it work with the SE’s or is it just a waste of time? The reply to these questions rely on who you are speaking with. Many employ these strategies and then do so today.
My answer to these questions is yes they do work. However, in my view, Black Hat strategies are quick fixes with short-term gains. I view it as continuing to work hard rather than necessarily smart. I am just lazy, so I wish to take action once and permit it to move from there. Black Hat strategies do not let this. Your website could get the rankings quick, but soon your site will be at the rear of the line. (or out from the line completely). Black Hat involves spamming and the SE’s usually do not similar to this. They will find your web site, penalize or ban it completely through the index.
But eventually get momentum and out last the remainder. The reason why it is actually so slow can be your at the mercy of search engines like google. Ever been aware of the infamous Google Sandbox? Well experts say it might take any new site 6-twelve months to escape it! You kidding me? I have to wait patiently per year to find out results in Google? Who has that sort of your time? You? Certainly not me. I’m lazy however, not that lazy. I actually have bills to pay today, not the coming year. For this reason many webmasters opt for black hat instead of white hat.
Despite having this flaw, white hat pays off big inside the long hall. It is going to flow continuous money in your mailbox and some are jumping around hoping to get new sites started to keep their black hat strategies going. But what might be looked at black hat? How can I avoid it? Just hold on the second. I’m getting there. Didn’t I tell you I had been lazy. The remainder of the article is focused on the things to avoid. Once I am done, you will understand what not to do to your website to not obtain it banned. There are 2 methods for spamming. On-page and off-page. Sounds familiar? Same factors to assist you rank well are similar that can get you penalized or banned. Let’s get started with our personal backyard. Your thinking…Yea, yea I know “As momma always said.” Yep. View your getting it!
Here is the process of taking your keyword list (Probably too large in the first place) and repeating it throughout the page. It makes no sense towards the user, just a variety of words all over the place. I haven’t seen this much, and I hope I really do not. Will never assist you in anyway.
Also, while we are on the subject, over making use of the keywords is really a no, no. Some websites will take their main keyword and repeat repeatedly and also over. You’ll see it inside the Title, meta description, everywhere. This plan will bring you banned or penalized. Again, it’s an attempt to show up more relevant compared to website really is. We have seen the tactic work, although not for very long. Should your ranked well, and you devote your primary keyword and also you suddenly visit a site up which has no business being there. Check back again in a day or two and you’ll see that site gone.
Sounds like a Super Hero. When there is trouble with ranking your website, call “The Invisible KeyWord” No, remember to not! He or she is a enemy, not really a hero. This really is involves taking your keywords, place them on the body of the website to make the colour of the font the identical color as the background from the website. It’s invisible for you or I, but visible to SE’s. It’s a process of spam to create the site appear more relevant because it provides the keywords within the body. SE’s have caught onto this tactic and you will definitely be penalized or banned for this. I actually have seen this tactic done. But I have the visible ink. One way to tell, is when you visit a website and you also see a big blank space in the bottom or somewhere to the bottom, take your mouse, point and then try to highlight the space. When it highlights, it can reveal the phrase!!
This is where you bold, italicize, or underline every keyword on the website. There is not any must emphasize every word. So now you know those words are not that important in every sentence. Come on now! Just once is ok. Twice at most. This tactic could wind up backfiring. The SE’s can give less importance to the words.
This is having a lot of links using one page. Normally, it’s 100 or even more that’s a difficulty. Experts have difference numbers which they believe will hurt. In my opinion 100 is most agreed upon that will hurt your SE rankings. A rule of thumb I try to do is stay with around 15-25 links using one page. Anything more than this can create clutter on the website. It can make it hard for your surfers. Besides that, it can not assist the websites you are linking to. If a surfer cannot find their website because it’s buried over a page with over 100 links, tend not to expect any traffic.
I simply needed to put this within. This won’t enable you to get penalized or banned, but since this information is about what not to do, I needed to speak about this. This is so common among websites. You will be astonished at how qrrtdf websites do not possess a Title at all. Makes you need to put a ad up on the back of the milk box. “Has anyone seen this Title”? or a Wanted logon the Post office Wanted “Website Title” $1000 reward if found.
This can be so big. This is one of the top reasons why websites tend not to rank period. Just this one change alone could move an internet site from the 100millionth page to the millionth page. What is your web site about? Why must I simply click it?
I truly shouldn’t refer to this off-page. Technically it’s not really, but I wanted to make a clear difference here. The main difference between on-page and off-page is on-page is the way you set your site up. Off-page involves a lot of linking side. You cannot really help who links for you and SE’s know this. That’s why I am not talking about that kind of off-page. You’ll see much more of the things i mean when you read along.
Link Farms? What exactly is this? Is this where links are raised before sent to the net? Not quite. Link farms are a variety of webmasters getting together to put together 1000’s of sites and pointing the links towards each other. There are some ways of accomplishing this. When you do your link campaign, stay with hard reciprocal linking. The majority are not aware, but you can find link director sites like PowerLinks or Linkvault that brag about helping your build links fast. They are essentially link farms. Avoid them just like the plague. How can you tell? The warning sign is usually if you should add some kind of script to your website to do a web link exchange. Don’t do it. Again, temporary success, but temporary gains.
Again, you can not control who links for you, however, you have full control over who you link to. Avoid linking with other penalized or banned sites. This could eventually affect you. Why? Remember, a link pointing to your site is a vote. So that your voting for this particular banned or penalized site the SE’s have stated is bad news. If your voting for them, then that has to mean your site is also not so good news. Ever heard about the phrase, “Birds of any feather, flock together?” I have. It’s another one of many sayings that didn’t make sense in my opinion until later on in everyday life.
How do you know should i be linking to someone that is banned? The easiest way to get this done is by checking the pagerank from the site you are linking to. It is possible to download the Google Toolbar to get this done. When you see a grey bar for that pagerank. It’s been banned. Now, do not confuse a PR using a penalized site. Having a PR of does not necessarily mean the site has been penalized. It’ll be grey’d out if it is penalized.
That’s all for now folks. I’m sure there will be other tactic’s which will arise as SE’s catch them. Malicious webmasters continue to look for quick, easy approaches to beat the SE’s. The SE’s will catch it, update their alogorithms and also the cycle will continue. It’s a endless cycle as to the reasons I only say “white hat” eventually will out last the “black hat” and flow continuous surfers for your site producing plenty of money. White hat strategies holds up through each of the changes towards the SE’s. The choice is definitely yours. Whatever really works. Best of luck and happy optimizing.